Hostess Brands-Possible Buyers
WSJ says Hostess in talks to sell bread brands
By The Associated Press
A newspaper is reporting that Flowers Foods and Bimbo are emerging as bidders
or the bread brands of Hostess, which in the midst of a bankruptcy-court liquidation
of its assets.
The Wall Street Journal reported Saturday that Hostess Brands Inc. could reveal
as early as next week that Flowers and Bimbo are in discussions to acquire the bread
brands, which include Wonder Bread and Nature's Pride.
The report says the brands could command $350 million.
Hostess, based in Irving, Texas, announced in November that it was shutting down
its business and selling its brands, which also include Twinkies, along with its 33
bakeries and other operations.
Grupo Bimbo SAB's brands include Arnold breads, Thomas' English muffins, and
Entenmann's cakes. Flowers Foods Inc.'s brands include Nature's Own breads and