Small business owners urge shoppers to buy locally
Black Friday isn't the only big shopping holiday.
Small Business Saturday serves as a contrast to Black Friday and Cyber Monday. Small Business Saturday is a relatively new shopping holiday, first celebrated in November of 2010. Lasso the Moon Owner Amy Barrett Gilleran says since then, the event has continued to grow.
Barrett Gilleran says, "As a national movement, it is really terrific to remind people that if they shop locally, more of their money stays in the community. The flavor of their town remains."
Birds and Beasleys owner Sandy Shull says Small Business Saturday helps people understand the significance of buying locally.
Shull says, "The importance of small business is we are the businesses that support the community. Because people support us, we can support the community. If you spend money at a small business like mine, 60 to 80% of the money that you spend here will stay in the community because I pay taxes. I buy my groceries here, I shop here."
Gilleran says small businesses in town give Helena a kind of uniqueness and character. Shull says there are many independently-owned businesses to find in Helena. And she says they need community support. American Express first publicized the day through television, radio, and social media.
For some background information on Small Business Saturday, click here.
Story by Charlie Misra, Beartooth NBC.
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